The Communications and Marketing Manager is accountable for developing and executing on a comprehensive strategic communications and marketing plan that advances SAF's mission, through increased awareness and engagement in its membership, programs, services, and events. The Manager conveys the society's value proposition to foresters, educators, policy makers, equipment/service providers, and the general public. S/he develops messaging and content for the society’s varied and integrated communications channels including print, web, email, social media, public and media relations.
The position reports to the Director of Membership and works collaboratively across multiple business units. The Manager frequently interacts with members, volunteer leaders, educators, sponsors/exhibitors, and the media.
The ideal candidate will be an experienced and creative communications professional with the ability to craft content that informs, educates, inspires, and/or persuades. This individual uses active listening skills to identify and respond to stakeholder needs and perspectives and will have a track record of successfully developing and executing marketing campaigns for services or other intangibles that produced quantifiable results. The Communications and Marketing Manager is a champion of all things SAF and must be able to target communications to different audiences.